HeyWire, the new Facebook app for texting in one place, may be the perfect option for you.

HeyWire, a service that has been offering free SMS (short message service) and recently partnered with Twitter to develop HeyTweet, is now debuting it’s Facebook application that allows users to send both texts and tweets from a cell phone (while using Facebook, of course).

HeyTweet is free, available in multiple languages and offers free local and international text messaging from a phone number. The reason why this service is so compelling is because when users normally send a tweet though SMS text, charges would incur. But with HeyTweet, a tweet through this service has lower carrier fees internationally. As of this month, 2 million tweets have been sent around the world via HeyTweets. If you are a business owner who is Twitter obsessed, this might be exactly what you’ve been looking for – no more high priced texts and messages to people internationally. Want a convenient way to send one message out to friends via text, Facebook Chat, Google Talk and Twitter all at the same time? They can do that too.

Here’s how it works with Facebook.
Similar to other free texting apps, HeyWire users are given a phone number to send and receive unlimited texts with friends and family worldwide. Users can send messages via HeyWire Facebook App or the HeyWire applications for iOS (iOS is the Operating System on an iPhone, iPod Touch or iPad. It’s the “thing” that makes your device run) and Android devices. Texting conversations will follow you, as a user, from the HeyWire Facebook App to your smartphone application or tablet and vice versa. This app is the only Social Messaging Hub designed specifically for Facebook users. Do a lot of business via Facebook? Now you can run your business directly from your phone.

But, unlike HeyTweet, this new Facebook/HeyWire partnership comes with a small price. It’s about $2.00, or 20 credits in Facebook dollars, a month for unlimited texts on any device, anywhere.

Want to see if texting right for your business? Check out this powerpoint by Mobile Marketer.

Will you be using these applications, or will you be continue to message your family and friends with old fashion way?

Do you use texting to market your business?

Let us know!

The Super Bowl has always fascinated me. Beyond that I’m a super fan of the yearly pigskin brawl. Every year it gets bigger and bigger and more bowlicious! In case your marketing handbook does not include that term, it means: voluptuous ‘non-skimpy’ fully effective marketing that makes you and your clients happy.

So why all the excitement about a bunch of guys wearing spandex pants, pads in funny places and banging their helmets into each other for 3 hours?

Because the Super Bowl is:

Guilty as charged. I was listening to Seth Godin, one of my favorite creative-brainys (that is a made up word), on 57 ways to get the world to spread your stuff and suddenly  I needed to go to the little girls’ room. OMG, there were at least 40 minutes left in his Webinar on MarketingProfs,  and even though I have a Pro MarketingProf membership (which is so worth it) and could have replayed it later, I was not willing to put this learning session on hold. I was engaged in every word he was saying.

How did that happen? How do you get people that glued to what you have to say?
Here’s my take on the Seth factor. He’s cool. He’s never boring. He challenges my thinking. He’s nice to listen to, compelling and calm all at the same time. He’s earned the very smart cat badge, a combination of status from credibility builders like his books, speeches and blogging and what others say the big media and fans around globe.

While he did share 57 ideas and some bonuses, here are my top four and what I going to do differently.

1) He does not have guest bloggers.
Why? Because it fuzzes it up.  It is his brand promise to his readers.

As I’m evaluating the guest bloggers on Oddpodz,and I have been thinking about this for a while, he has an excellent point. Plus, guest posts are  a lot of work. And unless they are highly read and  driving traffic, which unfortunately my guest bloggers have not been, the ROI is just not there. So starting next week, the guest bloggers section will be laid to rest. The posts will be archived  and remain on the site, but no new guest bloggers.

2) He blogs everyday.
That’s heavy. and scare the crap out of me to commit to that.

I said he challenged me. OK, then. I love to write. I do interesting stuff every single day. And even if I’m sick or staying in my cave, I think about really interesting things that I know others can benefit from.  If I can’t pump out at least a paragraph a day, then shame on me.

3) He does not tweet.
That’s a side-line of the next takeaway for me. The actual big idea is: he consciously decides that he will not do everything, Tweeting is an activity like golf or collecting fish bones. He knows he does not have the bandwidth to do it well and right, so he’s not going there. I respect that.

I think all to often we put pressure on ourselves to do stuff that’s not really required or in our “do it freakin well zone”.  For me this means not doing stuff that does not deliver happiness, money or peace in your soul. Personally, I like to tweet, it’s a good outlet for my inner soundbite, snarky side.

4) Try. Fail. Repeat.
That’s not a new one for me. But felt it was important for this list. Thank you Seth.

Love your thoughts on any of this.

Check out this Book review – “Tribes” by Seth Godin.

If I had to look in my crystal ball, I’m putting my money on Jimmy Fallon. Tues. I was fortunate to get to go to his show with one of my best buds Jill Griffin, author of Taming the Search and Switch Customer (Jossey-Bass), and two new friends from New York city, Meagan, who works with Peter Shankman, fellow entrepreneur and founder of  Help a Reporter, a great website for connecting journalists to story resources and Julie, a music publishing pro.  It was a very memorable event. Here are a few things I took away.

To start off with tickets for the show are only available for a limited time window. Fans need to call the NBC studios about 30 days before the desired date as they only release tickets on certain days and then they are gone. I called for 20 days straight, the more I called, the more determined I was to get the tickets.

Limited time windows to purchase anything, drive the emotion.

Once I spoke to an NBC staffer, it was an enjoyable experience from then on. They were super friendly and seemed just as nice as Jimmy’s persona; a consistent extension of his brand. Within minutes of the call, I received a pleasant notice explaining all the ground rules and details to attending the show.

They made the entire ticketing process simple and hassle free.

A few days before the event, I received another friendly notice, telling us where to go to get our tickets and how to fully enjoy the show.

All the staff at the studio reminded me of Ross the intern, who got his big break with Jay Leno.  Young, happy and eager to help.

The check in process was seamless.  We were instructed to meet at NBC store, an environment full of branded Jimmy Fallon goods. Friendly, helpful people dressed in gray NBC suits with crisp shirts and big smiles were everywhere. Security was a breeze and we were moved into a holding area and asked who wanted to be on stage and jam with the Roots, Jimmy’s house band. Of course we did. We were given special wrist bands and more instructions to be sure we added to the show’s natural charm and fun.

Inside the filming studio, the room was decked for the holidays, not one inch of real estate was missed. About 15 minutes before show time, a warm up comedian, warmed us up. Without fabricating the show, the pre host provided more branded guidance, so that the show’s audience would not misbehave. He also danced like a champ, chatted with many guests and kept the room’s mood at a high energy level.

The Jimmy Fallon experience lasted over two hours, even though he was only on an hour.

Before the opening featured guest came out, Jimmy did two entertaining side stints. The first one was called “Tweeter hashtags”. Viewers contribute their goofy tweets from one of Jimmy’s hashtag topics. Tonight’s hashtag was: HOHO Hell no! The second one was a continued segment called “The 12 days of tacky Christmas sweaters”. A lucky audience member was gifted a very ugly coiffed with trinkets knitted master piece.

The stints were touch points and 100% on brand all with Jimmy’s contemporary and silly style.
Social media is an active strategy for building the show’s fan base.

Every minute of the show was fun. Jack Black was the featured guest. Jack, so consistent with his over the top funny brand, bolted on to the stage with a song and dance. From there the chemistry of Jimmy and Jack kicked in, they were smooth and added to the authentic personality of the show.

Next was a random, crazy performance where Jimmy and Jack banged on larger than life drums all to the tune of The Little Drummer Boy while spewing red and green paint all over the stage. Watch them get in the spirit.

The show ended with a special, rocking performance by the Roots, probably the hottest TV band going. The performance was magical, but what made it even better was more audience engagement. 30 or so of the guests, including my pals got to stand behind Roots and sway and groove to the tunes and have even more fun.

So how can you include your customers in your product delivery? Not only adding to the offering, but the experience they receive?

And for any of you who feel like you are not on your game yet. I started watching Jimmy Fallon when his show first launched. In the beginning, he appeared awkward and he wasn’t that good. Today, he’s smooth, in the zone and his popularity continues to grow. Brilliance takes working at it.

Jimmy has been crafting his craft for many years and even though he was a solid stand up guy and SNL hit, a new gig of any kind takes time to get right and Jimmy likely still has nights where he tells joke that bombs.

In closing, comedy and humor in any form feels good. Is there an opportunity in your world or venture for little more random, silly,  gut-busting funny material or content?

More from NYC on Thursday.

According to a recent survey by Pew Research, the commercial use of the Internet among Americans continues to grow: 58% of US adults say they conduct research online about products and services, up from the 49% who said so in 2004, while roughly one-quarter (24%) have posted comments or reviews online about products they buy. (thanks to MarketingProfs for posting)

I am one of the 58%. I am a research nut who conducts online searches for both personal and professional products and services several times a day. I came across two companies yesterday while conducting online research. One of them is now a contender for my business. The other, sadly, lost terribly.

Here is some background. I am looking for a new washing machine since mine has decided that it no longer wants to clean my clothes. At this point, I don’t want to search by features, colors or price. I need to know which ones will fit into the predetermined and unalterable spot for the washing machine. All the major and local appliance stores’ websites offered the same search parameters: color, price, most popular, highest rated.

I went to Google and typed in “appliance by size.” The results listed, among others, a site that “aims to make it as easy as possible to find the products that fit your space – be it furniture, home electronics or even large appliances. You can find all the products you need for your new apartment in a size-friendly search environment.”

Great! I thought, that’s exactly what I’m looking for, so I went to the site and entered “washing machine” in the search box. The auto-fill suggested the following: combination microwave & wall ovens, convertible dishwashers, countertop microwave ovens, double wall ovens, waffle irons (aside: how big do they get?), and wall air conditioners.

When I typed in “washing machine,” I received the reply “no entries found.” What I did find was that I was annoyed that the site didn’t work. I would have been happy to spend lots of time on the site looking for what I needed. This might have provided them some ad revenue and perhaps some affiliate income if I purchased on line. I likely would have highly recommended the site if it worked. Instead, I went back to the google search results and found www.ajmadison.com. Kudos to them on a website well done! Not only is the site super easy to navigate and search, (they allowed me to search by appliance size!) but they have also embraced social media. The highly informative and engaging social medial channels are FREE and cost them only their time to assemble and post content. Under the AJ Madison Community umbrella, they have the following channels and descriptions listed. From the AJ Madison site:

Facebook: The AJ Madison Facebook Fan Page is updated every day with the latest deals and product specials. The AJ Madison Experience (found under the “Boxes” tab) presents a simple, ever-changing interface with deals and links to the site, while Shop AJ Madison allows you to browse and buy from our entire site, all while logged into Facebook. Become a fan today!

Twitter: For information about promotions, as well as general appliance news (and some surprises), follow us on the official AJ Madison Twitter page (@AJMadison). On average, we tweet several times a day, and deals are normally announced in the morning.

YouTube: We periodically update our YouTube channel with new informative product videos. In the near future, we’ll have a steady stream of content and new videos to keep you apprised of the latest appliances and how to use and maintain them.

Tumblr: Every weekday, we update our Tumblr page with information on a new “just-in” product. This is a supplement to the New Products RSS Feed, with our own views on the featured appliance thrown in for good measure.

Flickr: Each week, we showcase a new product from the AJ Madison showroom on our Flickr page, giving you original images and in-depth looks at our newest appliances. Subscribe to our Flickr stream or follow us on Twitter for the latest updates.

Appliance Authority (blog): You’re on AJ Madison’s Appliance Authority blog right now! We update our blog several times a week with how-to guides, top rated product spotlights, buying tips and more. Check back here every weekday for a new post, or you can also follow it via this RSS Feed.

Google Buzz: We’re proud to be one of the first companies on Google’s new Buzz network. Though we’re currently experimenting with this brand-new platform, Buzz integrates all of our other profiles (Twitter, Flickr, YouTube and more), and we add daily deals, news and information right from our Brooklyn office. If you’re a Buzz or GMail user, or just generally curious, visit our Buzz profile and follow us today!

And, it gets better! I tweeted, “@AJMadison I love your website! So well done and informative. If I still lived in NYC, I’d be purchasing my new washing machine from y’all.”

In less than an hour, they responded, “Thank you, friend! We still deliver to your neck of the woods.”

By being on top of their social media channels, they created a direct, personal, immediate dialogue with a potential customer that lives 800 miles away. That kind of responsiveness makes them a top contender for my business.

Key takeaway points:

1. If you sell a product or service that people are likely to research, write rich content and reviews and create lots of search parameters that will attract researchers to your site.

2. Leverage social media channels. Distribute all that great content through Facebook, Twitter, Flickr, YouTube, etc.

3. Monitor those channels. Read and respond to potential buyers. Read and contribute to discussion boards and forums in which your products and or services are the subject. Become a trusted authority.

4. Provide solutions. I tweeted that I would buy from them if I lived closer. They responded, “no problem, we can do that.” I went back to the site and saw that FREE DELIVERY was offered to my zip code on the item I was considering.

5. Read the bad stuff, too. You might find that unsatisfied customers posted their complaints online. If possible, try to reach out to them and resolve the problem. Research shows that customers who complain and are satisfied with how the complaint was resolved are up to 8% more loyal than if they had no complaint at all.